Our new Ridge Cut flavours are here to stay!
Last updated: 3.14pm, Wednesday 28th January 2015
Following the launch of our Limited Edition Whisky & Haggis and Venison & Cranberry Ridge Cut Crisps in August 2014, we're delighted to announce that the two products are to become permanent lines within our Ridge Cut range.
The new flavours were launched as a means of adding a Scottish twist to Mackieâ€™s Ridge Cut range, which also includes Caramelised Red Onion, Prawn Cocktail, Roast Ham and Sea Salt & Mixed Peppercorn flavours. The Mackieâ€™s Crisps brand was already renowned for some of the distinctively Scottish flavours in its core range â€“ including Haggis & Cracked Black Pepper and Flamegrilled Aberdeen Angus â€“ before we decided to take the Scottish theme to another level with the worldâ€™s first ever Whisky flavoured crisps.
The two new lines were originally launched in Co-op stores throughout Scotland and are now currently on promotion in Asda and Sainsburyâ€™s. The Venison & Cranberry flavour has been listed permanently in Tesco Scotland.
Commenting on the new lines, our Managing Director, George Taylor, said:
â€œWe have been delighted with the response we have received to our Whisky & Haggis and Venison & Cranberry Crisps. So much so that it just didnâ€™t make sense for them only to be limited edition.
â€œFlavour innovation has always been a USP for Mackieâ€™s and itâ€™s great to continue to get such positive feedback on our unique Scottish seasonings.â€
In addition to our success with the products in major retailers in the UK, we have also seen high demand for the two new lines in export markets and has already supplied the products to its distributors in Germany, The Netherlands and Canada.